Seedtag, a Powerful Tool for Ecommerce & Bloggers.

Seedtag-Ecommerce-Blogger

Several months ago, I was with some colleagues talking about Seedtag, a Spanish Startup that created an useful and innovative app to link the worlds of ecommerce and blogs.

The project that has been developed by three Spanish men, Pablo López, Jorge Poyatos and Albert Nieto, is a quality tool which may satisfy the needs and expects of ecommerce business and bloggers, mainly Fashion and Tourism blogging.

Recently, the Startup company has signed agreements to use the tool with such an important companies as Fnac, Decathlon, Vodafone or Carrefour.

One day, we read Marca (sports newspaper) and we read about Federer had changed his racket and I wanted to buy it. I wanted to buy it and I had to search the new model in Google and I looked for information about the price and the retailer to purchase it. The process was absolutely inefficient and we know that a click of more is the difference between a sale or not to sell. (Jorge Poyatos)

THE CURRENT CONTEXT ABOUT SHOPPING

Shopping processes are developing quickly. The 70% of shopping in physical shops or stores are preceded by the previous searches and queries. Many people prefer visiting previously the physical shops and purchases the item online.

We have to take into account ecommerce is growing at double digit pace and many purchases from mobile device (smartphones and tablets) are increasing its development more and more.

Actually, Tourism business is one of the markets that is flowing more money but it is expected Fashion industry will join to the top.

WHAT IS EXACTLY SEEDTAG?

Seedtag is an online tool that serves to label any product or item on any image or picture.

The idea is simple and easy. The user who has got a website or blog and he publishes an image where a product is, or an image may suggest a service such an attractive tourist destination, for example. The user can tag the product or the service so the website visitors may watch a link on the image and they can get more information about the item or product to buy it easily.

Seedtag-Shopping-Online

HOW TO USE IT

On the Seedtag website you will find a tutorial that explains how to use it. I let you know some brief guidelines of the steps to be followed to configure it in WordPress:

1. We have to log in Wordpress, and we will have to look for the Plugins sidebar that we 'll find on the left. 
2. We select "add new" and we will have to search in the box, Seedtag. 
3. We have to Install and activate it.
4. We sign up for the Seedtag website, and we will go to the tab "User guide". 
5. At the bottom, we watch your personal code, and we copy it.
6. We have to seek the application in Installed plugins. 
7. If we click on settings at the bottom there is a field where we have to paste the code that we have generated in Wordpress plugins settings. 
8. Now, we may begin to label our photos. 
9. It is such a simple process. When we watch any image or picture, two symbols appear us in the top right. If we click on the “pencil“, we will be able add the link by pasting the URL of the ecommerce and if we want, we will be able to add details such as the price. 
10. We may drag to our photography, saving the changes and go. This is the appearance of the tab that will be open: Seedtag tag editor.
11. Following the launch of the beta with a number of selected bloggers, they were able to see that with this method were achieved up to five times more clicks than with traditional hyperlinked text.

Seedtag-Dashboard-app

WHAT ADVANTAGES DO I EMPHASIZE? 

Firstly, we could add a link in the text specifically at the foot of the page or in the image itself, which send us to the store's brand. Secondly, I like its smart design: elegant, fast, intuitive and practical. Besides, a flashing button will appear in the image to let us know about the difference. 

Another advantage is the statistics to view the number of clicks that are generated in our photos. This fact that will open up the gates to the possibility of brands that have agreements to reward us for the percentage sales we generate on your blog. So we can check about the influence that you generate, and on the other hand you will be able to monetize such influence.

MY CONCLUSION

I think Seedtag is such a brilliant idea that enriches the multimedia content on the Internet. It is an innovative and useful tool what may help you to make the difference as blogger and ecommerce business person.

I think it is great that most of fashion bloggers, who like to share the fashion clothes and accesories, may link from the blog and web pictures to the store or shop you can purchase them and also, they might earn a profit through an affiliate program. The tool may be used in other sectors, as Tourism, Gastronomy, Decoration or any online shop.

Furthermore, it is a tool to ease the shopping online process for the Internet user. It simplifies this process and it avoids wasting time and some unnecessary processes.

To end, I am glad to know a Spanish startup are developing great entrepreneurial ideas during the global crisis and not just only a simple creative idea, but a useful and profitable tool which allows ease the blogging and the ecommerce duties, and the Internet user experience.